The short answer is Yes it is! However, most people and businesses has a huge misconception on what SEO really is. True SEO is not any type of secretive way to code. Real SEO is nothing more than PROPER way to code. Let me explain and show you some examples…
A basic website is built on HTML. Most developers do not make websites SEO Optimized because if it takes 5 lines of code to make a basic website, it takes 10 lines of code to make the website SEO Optimized.
Example (These examples are exaggerated and missing a lot of code):
Basic Non SEO Optimized Website:
<!DOCTYPE html> <html> <body> <h1>My First Heading</h1> <p>My first paragraph.</p> <img src="w3schools.jpg" width="104" height="142"> </body> </html>
As you can see, it looks a little plane. The filename has no Key Words and the code itself is empty of keywords and scripts that help it push to be recognized by the search engines.
SEO Optimized Website:
<!DOCTYPE html> <html> <head> <title>Keyword Rich Title Here About Trinkets</title> <meta name="description" content="We Sell the most amazing Trinkets."> </head> <body> <h1>My First Heading about Trinkets</h1> <p>My first paragraph about Trinkets.</p> </body> </html>
As you can see the difference, the SEO Optimized website has more Keyword Driven Content and more code to push SEO Keywords to Search engines.
With Proper SEO Optimized Coding and SEO Keyword Rich Content, it wouldn’t take long for a website to start receiving a lot more traffic. More Traffic to your website means more exposure. More Exposure means more clients finding you. If you spend an average of $400 – $500 a month on SEO and get a much higher return on client base, that $400 to $500 is a small price to pay on your ROI.